Digital Marketing Specialist

I’m Muhammad Salman, a results-focused digital marketer with a background in Lead Generation, social media, SEO, and paid advertising. With hands-on experience in building digital foundations for new businesses, I specialize in crafting strategies that convert—from setting up websites and running Meta & Google Ads to organic lead generation through content and SEO.

Services

Resume

My Projects

Explore my diverse portfolio showcasing digital marketing expertise and creativity.

Wooden Scrabble tiles spell out the words 'INTERNET MARKETING' on a textured wooden surface.

Featured Works

JJ Interiors & Maintenance – Full Digital Setup & Lead Generation (Oct 2024 – May 2025)

Built complete digital marketing foundation: website, SEO, Meta Ads, Google Ads, social media.
Grew Instagram to 1K+ followers organically.
Generated 6 high-ticket clients, totaling over AED 2,10,000 in revenue through digital strategies.
Executed remarketing via WhatsApp, email, and calls using lead data.
Managed Google Ads and Meta Ads with ongoing A/B testing and analytics tracking.

Najmat Maharat – Brand Launch & Early Growth (May – Sep 2024)

Created full digital foundation for a new home renovation brand.
Set up website, basic SEO, and social platforms from scratch.
Acquired the first 2 high-ticket clients worth AED 35,000 and AED 38,000 through organic strategies.
Positioned the brand effectively in Dubai’s competitive market.

DU Postpaid Leads Campaign – Top 10 Channel Partner Ranking (Jan – Apr 2024)

Promoted DU postpaid plans via outbound and Facebook Marketplace listings.
Consistently closed 22–25 leads/month, peaking at 52 sales in March 2024.
Ranked in Top 10 DU channel partners across the Dubai.
Built and maintained strong customer relationships through follow-up and digital communication.

A modern workspace setup featuring a large monitor and a laptop displaying web pages. The desk has a wireless keyboard, a mouse, and a card labeled '#Hashtag Campaign'. The space is clean and organized with a focus on digital content.

Work Experience

As a digital marketing specialist, I have successfully managed various projects, enhancing brand visibility and engagement through innovative strategies and effective communication.

My Professional Journey

From managing physical outlets to building digital brands, my journey as a Marketing Professional has been driven by adaptability, learning, and results.

I began my career in 2016 with Gourmet Foods in Gujranwala, Pakistan, where I worked for three years as a Marketing Specialist & Outlet Manager. During this time, I led in-store promotions, boosted local customer engagement, and managed daily outlet operations—developing my foundation in sales, team leadership, and customer experience.

In 2022, I moved to Dubai and transitioned into the digital landscape. I worked as a Sales Executive for DU Postpaid Campaigns, where I consistently ranked in the Top 10 Channel Partners by generating 22–52 monthly sales, focusing on outbound calling, digital follow-up, and Facebook Marketplace promotions.

In 2024, I took on a strategic role as a Digital Marketing Specialist for two emerging brands:

Najmat Maharat: Built the complete digital foundation, acquired the first two high-ticket clients, and positioned the brand in Dubai’s competitive home renovation market.
JJ Interiors & Maintenance: Designed and executed a full-funnel digital strategy—from website and SEO to Meta & Google Ads—leading to over AED 210,000 in client conversions within 6 months.

Throughout my journey, I’ve developed hands-on expertise in social media strategy, paid ads, SEO, and organic marketing, consistently driving leads, revenue, and brand visibility.

Today, I help businesses grow their digital presence with tailored marketing strategies grounded in experience, creativity, and data.I have collaborated with diverse clients, delivering tailored marketing solutions that drive results.